Launching soonApplications open the first week of September.Register your interest

@suprans.china

BYOF — build your own franchise

Don’t Buy a Franchise.
Build Your Own.

The BYOF Programme gives independent retailers factory-direct imported goods and one platform to run it all — under your own brand.

  • Zero franchise fee
  • No royalty
  • Factory-direct pricing

No deck, no follow-up sequence. One call to tell you whether your street can carry a shop.

Not ready to talk? Take a demo of the platform instead.

A finished shop on an Indian high street, the sign above the door reading YOUR BRAND
The shop is ours to build. The name above the door is yours to choose.
30–45 daysFrom kickoff to openWeek by week, published, so you can hold us to it.
₹0Royalty, everYou are not licensing a name, so there is nothing to pay rent on.
12 monthsCounter system, freeEvery live bill, from the day you open. No per-terminal fee.
YoursThe name above the doorYour sign, your customers, your business. Ours appears nowhere.

What a shop like yours sells

10,000+ lines to choose from. Yours is built for your street.

You are not handed a standard box. A product expert builds the range around your location and what you want to sell, from a catalogue that keeps moving.

See the catalogue
  • Toys & gamesIndian brands, BIS-compliant
  • StationerySchool, office and gifting
  • Home & kitchenEveryday, fast-moving
  • Beauty & personal careImpulse at the counter
  • Electronics & mobileCables, audio, accessories
  • Festive & seasonalLighting and decor in season

Toys come from Indian brands for BIS and compliance reasons. Everything else is imported through our partner and billed to us in India, so it reaches you as a domestic purchase with the paperwork already done.

Where this works

One format, four kinds of street.

The fixtures and the systems are the same everywhere. What changes is the range — and the range is built for the street the shop is on, not for the brand above the door.

  • A store unit inside a shopping mall

    Malls

    Footfall is given, rent is high. The range has to earn its shelf metre, which is exactly what the opening buy is sized against.

  • A shop on a busy high street at dusk

    High street

    Your regulars, your neighbours, your repeat trade. The format most of our partners open, and the one the sample store is built as.

  • A shop at the base of a city retail building

    Tier 1 cities

    Higher basket, faster turns, and a customer who already knows this kind of shop from the malls. Works at larger floor areas.

  • A shop on the main market road of a smaller town

    Tier 2 & smaller towns

    Where this works best, honestly. Lower rent, less competition for the format, and a customer who has seen it in the city and cannot buy it locally.

Become an independent retail chain owner. Not a franchisee.

You are not licensing a name from us, so there is nothing for a royalty to attach to. We earn when you reorder — which means a shop that does not sell is no good to us either.

The name above the door
EazyToSellYours
A franchiseTheirs
Who owns the business
EazyToSellYou, entirely
A franchiseYou operate it. They own the brand
What we take from your sales
EazyToSellNothing
A franchiseA royalty, usually monthly
Joining fee
EazyToSellNone
A franchiseA franchise fee, usually non-refundable
Shelves and fit-out
EazyToSellWe design, build and fit them
A franchiseYou build to their specification
The counter system
EazyToSellIncluded, free for the first year
A franchiseSetup fee, then a monthly charge

And if you ever stop ordering, you keep everything. The shop, the stock and the name are already yours. There is nothing to unwind and no notice to serve.

Everything behind your store, in one login.

Seven steps from the first phone call to a shop that tells you what to reorder. Pick any one to see what actually happens in it.

Easier to watch than to read. Take a demo.

Every step above lives inside the platform — the plan, the range, the orders, the till and the reorders. Fifteen minutes and you have seen the whole thing working.

Take a demo
The sample store, fitted and stocked

The sample store

Walk one before you build one.

A shop built out in full at our office — fitted, racked, stocked. It does not trade, which is the point: you can open the drawers and ask anything with nobody waiting to be served.

Bring what you know about your own site and we work it through against what is on the shelves. Most people arrive with questions and leave with numbers.

Pick a day

Tell us your city. We will tell you if it works.

Three details to begin. If the numbers do not work for your catchment we will say so on the call. No deck follows, and no sequence of reminders.

Talk to us

Applications open the first week of September.

Call usCheck my city